Customer Reviews
Disappointing - By: , 30 Jun 2005 
Hhmm, I must say, I did not like this one very much. I think it is not a bad book at all, but it does not really deliver what it promises. At least I exspected a whole different information!
The book is really written for people who do not know ANYTHING about the internet & about marketing. It explains the plain basics about how important it is these days to have a webpage & how you can bring your business forward if you have web presence.
It did not teach me anything about Internet marketing that I did not know, & I do not know much to be honest. I just startedin this business of marketing, & although it is a lot of fun, I would love to have more informationin a book.
This book tries to explain to much, that you really do not want to know, it explains how to get a webpage, how to decide if you need a webdesigner or not & stuff like that.
It does not offer any information about blogs, e-zines, newsletters, adsense, adwords, mailing lists & so on.
I was very disappointed. Perhaps it is a good book for someone who is thinking about going into the web without knowing anything about it, but, I do not really think there are that much of this kind of people around.
Easy to understand. Help me a lot with my course - By: , 13 Dec 2000 
I recently discovered this bookin the Library at Poole College. I was really impressed with the material it covered. The marketing book that I was using for my coursework was sometimes hard going & I was finding it difficult to understand the "Jargon". However, this book explained the procedurein a more understandable way, ensuring that I was comprehensive with tasks set for me.
I have also been instructed to undertake two subjects for which I have chosen "Designing a simple website (if there is one!!), & Market Research. I found the book to contain all the relevant material to get me started & also gave me some good sites or people to contact to help me further with my study.
The book also contained "Tips" & "Useful Contacts" which enabled me to search through other books to gain information.
Very easy to understand. I hope they have done one for advanced marketing!!
